Glossary of Web Terms

Your top web terms,
explained.

Glossary of Web Terms

Call to Action (CTA)

This stands for Call to Action, or the next step that you want the site visitor to take after they visit your page or post.

Featured Image

Every web property has one main associated image, which Google displays in search results and social networks use as a preview. WordPress lets you customize the image attached to each page or post using the Featured Image setting when editing.

Focus Keyword

The word or phrase that you most anticipate people to use when looking for a site, service or product like yours

Google Analytics 

A free service offered by Google that provides data on who visits your site, what they click on, and where they are

Page Permalink 

This appears after your domain name in the page’s URL, for example, yoursite.com/page-permalink

Meta Description 

The little snippet of text that appears in search results and social shares when your page URL is shared.

Plugin

According to WPBeginner.com, “a plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress.”

Theme 

In WordPress, a theme is a collection of templates and stylesheets used to define the appearance and display of a WordPress website. Themes can be changed, managed, and added from the WordPress dashboard under Appearance » Themes. At WPMaster.me, we recommend and teach from the Divi theme by Elegant Themes.

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