Learn About the Web with Me

Latest Posts

Meet the Founder: WordPress Expert Kate Gilbert founder Kate Gilbert has been building and supporting websites since 2006 and knows the web inside-out. Kate is based in Jersey City, NJ and is passionate about making the web more accessible to emerging entrepreneurs - especially women and kids, who she...

read more

All about Lead Funnels

Lead funnels are not funnel cakes, unfortunately, but they're just as sweet. You've probably heard the term, lead funnel, but what does it mean, and what does an effective lead funnel look like?  First things first, lead funnels are not like funnel cakes. I'm sorry...

read more

The Know, Like and Trust Factor

What’s the Know, Like and Trust Factor? It’s the pathway we all take when we buy a product, and it’s critical when planning a website or marketing campaign.

read more

How to Install A Divi Layout from Within The WP Dashboard

The best part about the Divi theme by is the vast layout library and the ease with which you can install a pre-built layout right into your dashboard. I’ve worked with a lot of themes over the years (and I mean, A LOT), and Divi is the only one I’ve...

read more

Styling Your Site with Divi

Now it’s time to make your site look like YOU and YOUR BRAND! That’s where themes come into play. And today, we’re working with the Divi Theme by Divi Layouts: Ready-made page designs at your fingertips, built-into the WordPress dashboard The beauty...

read more

How to Set Pretty Permalinks in WordPress

Want "pretty permalinks" on your WordPress site? Here's how: "Pretty permalinks" are links that look nice in the browser and make sense. They're "pretty" because users can read them and make sense. If you're setting up your WordPress site for the first time, one of...

read more

Site Name & General Settings on WordPress

When you are new to WordPress, there are a few things you need to take care of right off the bat - namely, naming your site. And a few other basic settings, like Permalinks. This blog post will walk you through the first key configurations of your site's WordPress...

read more

How to Log In to Your WordPress Dashboard

The dashboard is the place where all the settings, content and imagery for a WordPress site are configured and stored. The first step to editing your WordPress site is successfully logging in to the site's dashboard. A WordPress site's dashboard can always be accessed...

read more

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!