The Know, Like, Trust Factor

AKA the progression your customers will take from discovering you to engaging with you or your business online.

What’s the Know, Like and Trust Factor? It’s the pathway we all take when we buy a product or choose to participate in a program, class or workshop. And it’s critical to keep in mind when you’re planning a website or online marketing campaign. Because the Know, Like and Trust Factor is the progression your customers will take from discovering you to engaging with you.

Let’s break it down:

What is the Know, Like and Trust Factor?

Basically it represents the journey that a person takes when getting to know your brand. They first have to KNOW you. Once they know you, they start to LIKE you and your brand. Once they know and like you, TRUST begins to develop.

#1 Your target customers have to know you exist, that your product or offering is out there, ready to help solve their problems.

If they don’t know about you, you’re nobody. The first thing you want to focus on is getting your brand in front of your target audience so that they can know who you are how you can help them. Knowing is the beginning.

#2 Then, you need to get them to like you.

Once you’ve got the attention of your target market, you want to focus on getting them to like you. Your product or service could be everything on their list, but if they don’t get a good feeling when they interact with you or your brand, they’re not going to buy. Endear yourself to those who will make the purchase decision, they have got to like you first.

#3 Lastly, your customer needs to trust you.

The last and final part of this formula is the hardest – for the sale to happen or the offer to be accepted, your customer needs to trust you. It might take them a while to get here, and that’s okay. You might spend a lot of time on this step, and rightly so, as it’s the most important. When we trust, we invest – our time, our resources, and our money. Without trust, there’s no exchange. Build trust and you’ll build a business relationship that could blossom into so much for both you and your customer.

For more about the Know, Like and Trust factor and why it’s crucial to your site’s success, check out this article.

Other Resources on our Blog

Device Requirements for Using Zoom

What are the device requirements for using Zoom to teach online? Do you need a Mac or a PC, and what about a cell phone? WPMaster.me has all the device requirements you need in one place, ready to support your online teaching with ease.

read more

Meet the Founder: WordPress Expert Kate Gilbert

WPMaster.me founder Kate Gilbert has been building and supporting websites since 2006 and knows the web inside-out. Kate is based in Jersey City, NJ and is passionate about making the web more accessible to emerging entrepreneurs - especially women and kids, who she...

read more

How to Log In to Your WordPress Dashboard

The dashboard is the place where all the settings, content and imagery for a WordPress site are configured and stored. The first step to editing your WordPress site is successfully logging in to the site's dashboard. A WordPress site's dashboard can always be accessed...

read more

Site Name & General Settings on WordPress

When you are new to WordPress, there are a few things you need to take care of right off the bat - namely, naming your site. And a few other basic settings, like Permalinks. This blog post will walk you through the first key configurations of your site's WordPress...

read more

How to Set Pretty Permalinks in WordPress

Want "pretty permalinks" on your WordPress site? Here's how: "Pretty permalinks" are links that look nice in the browser and make sense. They're "pretty" because users can read them and make sense. If you're setting up your WordPress site for the first time, one of...

read more

Install Divi Layouts from your WordPress dashboard

The best part about the Divi theme by elegantthemes.com is the vast layout library and the ease with which you can install a pre-built layout right into your dashboard. I've worked with a lot of themes over the years (and I mean, A LOT), and Divi is the only one I've...

read more

Want 20% off your first help session?