The Know, Like, Trust Factor
Understand the progression your customers need to take from knowing you exist to buying from you or your business.
What’s the Know, Like and Trust Factor? It’s the pathway we all take when we buy a product or choose to participate in a program, class or workshop. And it’s critical to keep in mind when you’re planning a website or online marketing campaign. Because the Know, Like and Trust Factor is the progression your customers will take from discovering you to engaging with you.
Let’s break it down:
What is the Know, Like and Trust Factor?
Basically it represents the journey that a person takes when getting to know your brand. They first have to KNOW you. Once they know you, they start to LIKE you and your brand. Once they know and like you, TRUST begins to develop.
#1 Your target customers have to know you exist, that your product or offering is out there, ready to help solve their problems.
If they don’t know about you, you’re nobody. The first thing you want to focus on is getting your brand in front of your target audience so that they can know who you are how you can help them. Knowing is the beginning.
#2 Then, you need to get them to like you.
Once you’ve got the attention of your target market, you want to focus on getting them to like you. Your product or service could be everything on their list, but if they don’t get a good feeling when they interact with you or your brand, they’re not going to buy. Endear yourself to those who will make the purchase decision, they have got to like you first.
#3 Lastly, your customer needs to trust you.
The last and final part of this formula is the hardest – for the sale to happen or the offer to be accepted, your customer needs to trust you. It might take them a while to get here, and that’s okay. You might spend a lot of time on this step, and rightly so, as it’s the most important. When we trust, we invest – our time, our resources, and our money. Without trust, there’s no exchange. Build trust and you’ll build a business relationship that could blossom into so much for both you and your customer.
For more about the Know, Like and Trust factor and why it’s crucial to your site’s success, check out this article.
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