Using the Best Website Software to Generate Business

Using the Best Website Software to Generate Business

Is Your Website Ready to Grow Up?

Using the Best Website Software to Generate Business

Every small business and organization starts off with a small and inexpensive website – I did too!  Using the best website software wasn’t important to me. I had a small budget and I needed an online presence fast. But as I grew my business and perfected my brand, I knew it was time for my website to grow up.  

Not only did I need a professional looking website, I also needed it to attract leads and generate business for me. It was time to upgrade to WordPress.

Sure, subscription-based services like Wix, Squarespace and Weebly can all be decent options when you are just starting out. But what happens when you outgrow it, and really need your website to bring in sales and facilitate transactions? Let’s look at why WordPress will ultimately help your business generate more revenue.

Site owners get the most freedom and flexibility with WordPress

Because WordPress is free open source software, it’s a budget-friendly option without tying yourself down to a specific subscriber. Unfortunately, when you build your site with subscription-based services, you are stuck with that specific provider and all of their limitations. 

Once you switch to WordPress, you’ll find unlimited options, including platforms for e-commerce shops, membership websites, selling online courses, and continual engaging content such as blogs. As your business changes, so can your website.

WordPress is considered one of the best website builders for SEO.

How can you have any customers if they don’t know you’re there? Traffic to your website is vital to generating qualified leads for your business, and that’s where SEO (search engine optimization) comes in. If prospects are searching your products and services, you’ll want to be on one of the top search results in order to get found.

While there are many factors that go into your SEO ranking, many consider the WordPress builder to be one of the best website options to improve your website’s SEO ranking. Because WordPress is customizable and flexible, you’ll be able to use popular and effective SEO plugins.

Keep your readers engaged with faster website speed.

In general, WordPress sites speeds tend to be faster than the subscription-based site services. Which not only helps your SEO ranking, but is more likely to keep impatient prospects from clicking away if the site loads too slowly.

Starting a Membership Group or Subscription Service? You’ll need WordPress.

Membership groups and subscription services are smart ways to generate recurring revenue and diversify your income stream. Oftentimes, my clients have innovative ideas and services, but get bogged down in trying to figure out how to implement these services on their website.

I’ve done all the research and let me save you some time – WooCommerce is the best eCommerce platform around.  

However, WooCommerce only works on WordPress sites.  The subscription-bases site builders usually cannot support more complex platforms like WooCommerce. Yet another reason to get your site switched over to WordPress – you’ll have complete flexibility to use the easiest and industry leading platforms.

WordPress isn’t complicated – it’s actually easy to maintain.

Some of my clients were initially intimidated by WordPress. “Powerful software” makes it sound so technical!  But don’t worry. With the right WordPress themes and the right support, WordPress sites are actually easy to maintain and grow as your business grows. Check out my private WordPress support group that walks you through everything.

There’s a reason that WordPress is the most widely used self-hosted site builder out there.

Not only is WordPress powerful and flexible for small business, some of the largest companies use it too! If you’ve ever visited TechCrunch, BBC America, Sony Music, MTV News, The Walt Disney Company… hey, even Beyonce is using WordPress. In fact, WordPress powers over 75 million websites around the globe. Time to get onboard!

Want a better website?

Are you ready to have a sleek, on-brand, professional looking website without all the hassle?

I get it because I am also a business owner who needed an excellent site that serves my clients. And I also didn’t want to spend any more time than I had to on creating my website – I’d rather be spending time on my client work!

If your business has grown up, it’s time for your website to grow up too. As my gift to the small business community, I’m running a limited-time special one site at an incredibly discounted rate of $799. But hurry – this is only for the first 4 signups until November 1, 2020. Book now and let’s get your website working for you!

Need WP Help Now?

Want a WordPress website? Then you've come to the right spot! My WP 101 resource page is your source for help getting started with WordPress.

This page contains resources to support WordPress site owners in DIY-ing their own website and making it shine.



Perspective and direction about putting your website to work


Tutorials and How-To's, by Kate & others, to show you how it's done

Documentation Links

Theme and plugin documentation

Glossary of Terms

What do all these web terms mean?

How to launch a WordPress site

How to launch a WordPress site

So you’re ready to launch your WordPress site? If you’re happy with how it looks and ready for the rest of the world to see, then it’s time to go live with that new website! It sounds intimidating and complicated but it’s really not. I’ll break it down piece by piece for you. Here’s how to launch a WordPress site, step-by-step:

Step One: Add your domain to your host’s domain list

The first step in launching your new WordPress website is to assign it a domain name. You need to tell your host server what address this site will use when people view it from the web. That address is called your domain name.

If you’re hosting with WPEngine, add your domain name to your account by clicking on Domains when logged in to

A helpful hint: With WPEngine, add your domain to your domains list twice, once with www and once without. Trust me, this one is wonky but it’s important.

Step Two: Set domain’s DNS to look at your hosting server

Your domain name is like your street address. It’s how you tell people where your website lives. And its DNS settings are what allows your host to serve up your site at that address.

DNS stands for Domain Name Server, and the settings are found within your Domain Registrar control panel. Your Domain Registrar is whoever you pay to register your domain and reserve it for you. Common domain registrar’s include GoDaddy, Google Domains,, and sometimes site builders like Wix and Squarespace.

A helpful hint: If you’re not sure who your domain registrar is, you can run a free lookup at by entering your domain name into the search field and scanning the results for a registrar like those listed above.

Once you’re logged in to your domain registrar, follow the awesome instructions provided by the blog at for step-by-step DNS directions.

Step Three: Set your domain as the site URL in the WordPress dashboard

Once you’ve pointed your DNS to your host – whether it has completed propagation or not – go into your WordPress dashboard and open the Site Settings > General panel. In the Site URL field, enter your custom domain with its full path (e.g.

A helpful hint: If you don’t yet have a SSL certificate assigned to your domain, which is common at site launch, enter your domain with an insecure “http://” at this time and return to add the “s” later. This will help avoid that “insecure, are you sure?” error message, at least for some users. It is common for SSL to follow a site’s initial launch by a few hours.

Step Four: Request an SSL certificate

SSL stands for Secure Socket Layer, and it basically means, any data that is passed on your site is passed through security first. Not only is it important for security reasons, but it’s important for search, too, now that Google penalizes sites that don’t have SSL and shows a warning to visitors instead (read ServerGuy’s handy explanation here).

A helpful hint: SSL certificates are FREE with all sites hosted by WPEngine and WordKeeper, our two favorite hosts. You can also get SSL for free via Cloudflare, if you host elsewhere. In most cases, you should NOT need to pay for SSL on a single site that is not eCommerce-centric.

If you’re hosting at WPEngine, adding SSL is easy. Just click the SSL item in your account and add SSL via Let’s Encrypt. It’s free, it’s easy, and it takes 2 minutes. Just don’t forget to update your site URL after it’s working!

Step Five: Add the site to the Google Search Console

The Google Search Console is a site owner’s way to tell Google that your site exists. It’s free, it’s easy, and it’s imperative to take care of on launch day so that your website is properly indexed by Google.

A helpful hint: Try the URL Prefix method of adding your site, and then follow these instructions to add the header code to your Divi Integration Options to verify the connection.

If your WordPress site uses the Divi theme, good news! Elegant Themes, the makers of Divi, recently published an exhaustive guide to the Google Search Console which covers all the details and more to getting your site indexed. Don’t skip this step!

Step Six: Track with Google Analytics

The last and final step of launching your WordPress site is to embed the code that will enable tracking with Google Analytics. Google Analytics is the most widely used traffic and analytics provider and will give you all sorts of gold in the form of data about your site visitors, what they do, and what parts of your site they like the most.

Meet the Founder: WordPress Expert Kate Gilbert

Meet the Founder: WordPress Expert Kate Gilbert founder Kate Gilbert has been building and supporting websites since 2006 and knows the web inside-out. Kate is based in Jersey City, NJ and is passionate about making the web more accessible to emerging entrepreneurs – especially women and kids, who she believes are the keys to the future.⁠

Kate spent the better part of the last decade building custom WordPress websites for lifestyle, healthcare and higher education clients in Boston and beyond. As a front-end developer, Kate has experienced first-hand what it’s like to be curious about code when you don’t fit the mold. As a result, Kate has developed a passion for helping female entrepreneurs get more comfortable with the web, and has shifted away from done-for-you web services to focus on educating site owners to do it themselves at

Kate and her husband own & operate a coding & robotics enrichment center in downtown Jersey City, NJ. Code Wiz offers after-school coding classes for kids ages 7 to 17, and teaches coding through fun play and learning activities. Adults can also learn at Code Wiz, through daytime and evening courses in WordPress website management, social media marketing, advertising online and more.⁠

Need help with your website?

Kate M. Gilbert, experienced web developer and WordPress expert, is available for hands-on, live web support via Zoom Office Hours.

During these 1-on-1 sessions, you get the undivided attention of a tech expert who’s been there, has worked with your software, and is passionate about helping you figure it out, too, so that you can rock your web marketing.

How to add a news brief widget in WordPress

How to add a news brief widget in WordPress

Need to post notices and news on your homepage to make certain items readily accessible? A text widget in your sidebar is a perfect way to add News Briefs to your homepage. Adding links to the news briefs also lets your readers click to read more.

This video explains how to add and edit a text widget on your WordPress site for the purpose of displaying News Briefs.

Remember that your News Brief widget in WordPress can be placed in any widget area that your theme includes. Maybe you have one News Brief widget in the sidebar of your site, and you place another in the WordPress footer.

If your site has multiple sidebars, you may need to copy the widget into the other sidebar areas. For example, there may be one sidebar for the blog and another sidebar for the homepage – if you want the News Brief widget to display in both places, an instance of the widget needs to appear in each place.

For more about WordPress widget areas and sidebars that work with your Divi theme, check out this article: A Guide to Using Sidebars in the Divi Theme

How to Log In to Your WordPress Dashboard

How to Log In to Your WordPress Dashboard

The dashboard is the place where all the settings, content and imagery for a WordPress site are configured and stored. The first step to editing your WordPress site is successfully logging in to the site’s dashboard.

A WordPress site’s dashboard can always be accessed by typing the site URL and then: /wp-admin at the end of the URL.

Your Username is either your email address or the install name of your site. For example, if your new site’s URL is, then your username is “happyapple”.

Your Password was emailed to you when you signed up for this course. If you’ve forgotten it or it isn’t working anymore, click “Lost your password?” and enter the email address that you used when you signed up for this course. You’ll receive a password reset email from WordPress. Follow the instructions to reset your own password and regain access to your site.

When you are successfully logged in to your WordPress dashboard, you’ll see a screen that looks a little bit like this:

You can do a lot from within your WordPress dashboard. It is the hub of your website. If you are confused, be sure to check out this post to get a better understanding of the WordPress dashboard.

Need help with your site right now?