Device Requirements for Using Zoom

Device Requirements for Using Zoom

teach online coursesAre you scrambling to figure out how to teach online courses so that you can stay connected with your business when you can’t be there in person? We’ve gathered all the resources in one spot to support you in learning to teach online. This is your one-stop shop for tools to teach online, because we know how important it is to keep your audience engaged even when you’re far apart. Read on and contact us with any questions you have about how to teach online:

Device requirements to teach online school

Yes, you need a computer to teach students or lead trainings online. No, it does not need to be “fancy” – it doesn’t even need a webcam, although most computers now include webcams by default. In general, any laptop or desktop computer with an internet connection can access and run free online software that allows you to teach online.

Online Teaching System Device Requirements:

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
  • OR any working telephone – cell or landline

Nice-to-Have / Extra Equipment for Video Conferencing:

  • A webcam or HD webcam – built-in or USB plug-in
  • Or, a HD cam or HD camcorder with video capture card

Find out more about supported operating systems, tablets, mobile devices, and which browsers are best to use with Zoom in their System Requirements documentation.

Does it matter if I have a Mac or a PC?

No, it does not matter what operating system you’re using when preparing to teach online. Zoom, today’s most popular video conference software, is available for both Macs and PCs. For a full list of system requirements for using Zoom, see this Zoom documentation

Can I use my cell phone to teach online?

Yes, you can use your cell phone to teach online. Most modern smartphones have built-in video camera and audio recording capabilities. Watch this video to learn more about Zoom Mobile.

Quick Tip: Use a tripod or base to keep your cell phone steady while you record. Viewers will not want to watch an online course with a shaky screen!

My video freezes or jumps when I talk - why is that?

If your video is freezing, stalling, or jumping while you’re teaching online using Zoom, it may be due to a slow internet connection.  To use Zoom effectively, the minimum bandwidth is 600kbps (up/down) and recommended is 1.5 Mbps (up/down). Check your Internet bandwidth using Speedtest.

Quick Tip: Use your phone to dial-in to the Zoom meeting separately for audio. This will reduce the strain on the bandwidth your computer needs to run the video conference. Access instructions for dialing in to Zoom meetings here

 

Launching your own site? Do it right

You've put a lot of time into setting up your own website or sales page. Make sure it does what you need it to do by launching it right.

My Pre-Launch Checklist will walk you through all the checks and best practices to make sure you have in place before you launch your new site or page. You don't want to miss some of these steps - you'd be leaving money on the table!

All about Lead Funnels

All about Lead Funnels

lead funnelsLead funnels are not funnel cakes, unfortunately, but they’re just as sweet. You’ve probably heard the term, lead funnel, but what does it mean, and what does an effective lead funnel look like? 

First things first, lead funnels are not like funnel cakes. I’m sorry for the tease, but don’t they look delicious?

Now, back to being serious: A lead funnel is a tool we use in web marketing to usher our ideal customers from the point at which they find out we exist to the much-anticipated point at which they actually become our customers. It’s called a funnel because it narrows as it goes, to nearly a point, where we get the chance to put our “ask” in front of a now-educated and informed prospect who’s well-positioned to sign up and get started with whatever service, product or program we’re selling.

A prospect who has gone through your lead funnel comes to the purchase page primed, as a result of our well-crafted lead funnel, to take the next step in working with you or engaging with your business.

Funnel your Leads to Prospects

Let’s start by identifying what a lead is: A lead is a person who has some interest in what you have to offer. Maybe they’ve visited your website, or stopped by your table at a marketing event. Perhaps they follow you on Facebook, Pinterest or Instagram. These people are all leads. Something about what you offer piques their interest.

A well-built lead funnel aims to take your leads, gather contact info, and then present them with information that helps move them from someone who’s interested in your offers to a real, live, paying customer. 

Help your prospects prospect!

Once a lead opts in to your list and shares their contact info with you, they become a prospect. Prospects are people who have essentially said to us, “Market to me. Sell me your services. I’m ready to hear more.”

When used as a verb, to prospect means:

1. to search or explore (a region), as for gold.

2. to work (a mine or claim) experimentally in order to test its value.

(Source: dictionary.com)

What that means: Our prospects, or list members, are on our list to test our value and find gold in our services or offers. 

And guess what? The lead funnel is how we show them!

Much of what plays out in our lead funnels happens with the prospects – offering them information, education, and opportunities to take that next step and become a client rather than just a prospect.

Start with asking questions

The first step in the lead funnel magic is finding out why each signup came to your site and what they’re looking for. We do this by asking questions from the very beginning. Check out my entry step in the example below:

Components of a Good Lead Funnel

Once your leads have shared their contact info by “opting in” or signing up for your mailing list, they become prospects. A prospect is simply a lead who has reached out to say, “I might be a customer of yours someday”. Your prospects want to get to know you better, and likewise, you want to get to know them better, so you can effectively offer exactly what they want.

As leads progress through your funnel, your outreach methods will get more and more personalized to exactly what your prospects are looking for. If you refer again to my general lead interest form, I ask for my leads to tell me why they came to my site, which of my offers is most attractive to them. This lets me send follow up emails that speak specifically to those wants and needs, increasing my chances of converting them to clients or customers. 

The 4 stages of an effective lead funnel:

ATTENTION

The attention stage is the first stage. At this stage, the customers are experiencing pain points, but they haven’t quite recognized the problem yet. Your job is to create content to draw their attention to this problem and make them feel like it’s something that can be fixed.

INTEREST

During the Interest stage, customers are actively seeking or interested in information that will help them solve their problem (the problem you made them aware of in the attention stage). This is your opportunity to hold their attention and stoke their interest with your solution – the offer that you have that will help them solve their problem.

DESIRE

In the desire stage, customers have moved on from exploring whether or not they have a problem. They know they have a problem now, and they desire a solution that will make it go away. As marketers, we can hook into that desire, hear it, and respond to it, chiefly with our offers. 

ACTION

The last and final stage of the lead funnel is called the Action stage. In this stage, the prospect is ready to take action and make the purchase decision that will solve their problem. Your job is to make it easy for them to say “yes”. It’s important that the final message in your lead funnel has a strong call to action and makes it easy for the prospect to take that next step and actually work with you. The easier you make it, the more sales you’ll get from your lead funnel!

Need help with your lead funnel development

Kate M. Gilbert, experienced web developer and WordPress expert, is available for hands-on, live web support via Zoom Office Hours.

During these 1-on-1 sessions, you get the undivided attention of a tech expert who’s been there, has worked with your software, and is passionate about helping you figure it out, too, so that you can rock your web marketing.

Landing Page Love: 10 tips for the best landing page

Landing Page Love: 10 tips for the best landing page

A landing page can be the cornerstone of your marketing plan – if it’s set up correctly. The best landing page layouts follow a simple formula that’s easy to emulate. In this blog post, I’m going to show you, step-by-step, how to lay out the best landing page template for your product, service or free resource so that you can use that landing page to capture leads that convert to real sales.

Landing page layout rules, from the top down:

1. Landing pages and homepages are not the same thing.

Your website only gets one homepage, but you can set up as many landing pages as you want! A different landing page can be used for every product, service, event, webinar, free giveaway or resource that you want your followers to know about. A landing page is specifically set up to focus on selling that one thing, whereas your homepage is the central repository for all things you or your brand.

2. Start by declaring who the product, service or resource is for.

At the very top of your landing page, verify that the site visitor is in the right place by straight out saying it: “This shop is for dog owners who like to dress their pups in princess dresses. Here you can buy puppy princess dresses for all your dog dress-up needs.” Before I even start scrolling, I know what store I’m in and whether or not they have what I’m looking for.

3. Next, acknowledge your visitor’s key struggle. Hear it and see it.

Once you’ve declared who the landing page is meant for, recognize the key struggle your product or service will solve: “Do you have a tough time finding princess dresses for your favorite pup?” Dig into their pain a bit, show that you understand their frustration. If the visitor is in the right place, they’ll feel understood and be more likely to keep scrolling to find out about your solution.

4. Then, show your solution to their struggles.

Here’s the point in your landing page where you introduce your solution and why it’s the solution for anyone who’s experience the key struggle you’ve pointed out. You want your customer to say, “show me the dog dresses! This is exactly what I’ve been searching for!” Show how your solution will make their problems go away and improve their situation.

5. Now, describe yourself and how you came to this solution.

This section, just below the fold, is where you introduce YOU. Include a picture if you’re a service provider, or real product images if you’re selling a product, and get real about why people should trust you. Sharing a bit of your story and getting vulnerable about why you’re passionate about this solution keeps the reader scrolling. Remember that your visitor needs to know, like and trust you before making a purchase, and sharing pieces of your story helps in that regard.

6. Address your visitor’s objections, answer every “but what about…?” question you can imagine.

Here’s the point in your landing page where you introduce your solution and why it’s the solution for anyone who’s experience the key struggle you’ve pointed out. You want your customer to say, “show me the dog dresses! This is exactly what I’ve been searching for!” Show how your solution will make their problems go away and improve their situation.

7. Share real life testimonials, results, or success stories.

Tell the visitor a brief story about how your product or service solved someone else’s problem. Got a gallery of customer-submitted reviews complete with dogs in princess dresses? That’s landing page gold – real people using the product to make their own problems go away.

8. The best landing pages show the solution.

Don’t just use words to describe what you’re offering – show the visitor with images, videos, graphics and illustrations that help them understand how it works. The more deeply they “get it” the more likely they are to buy in and take that next step with you.

9. Include social proof to back up your claims.

Here’s where you get to brag about all the accolades your product or service has already won. If you’re a member of the Better Business Bureau or some other certifying organization, include their logos and links, like my client Golden Group Roofing does on their roofing services landing page. Don’t go crazy – too many logos is too much – but show the ones your visitors might recognize and be impressed by to prove your social cred.

10. Lastly, use your landing page to get engagement.

In between each and every one of the recommendations I make here you should have a button, link, form or sale item that directly invites the user to take the next step in your purchase process. Whether that’s to join your email list to download a freebie, or to buy a product or service, don’t leave the visitors looking for what’s next. Be clear and let them take that next step in real time. That’s when they’ll know they’ve truly landed on the solution that’s right for them!


Liked these landing page layout tips?

If so, please share them with your friends and networks! I produce content like this because I believe we can all have websites that shine. It just takes a little know-how, and I’m here to show you the way. Follow me on Instagram and Facebook and join my FREE Facebook group for real-time support for your web marketing efforts.

Want one-on-one help implementing your landing page layout ideas?

That’s what Office Hours are for! I provide one-on-one implementation support for landing page setup and other web marketing activities, from WordPress to Squarespace to all the services in between. Learn more about how Office Hours work on my homepage and take advantage of my limited-time Power Hour promotion today to clear your 2020 to-do list with ease and effectiveness.

Stuck and need some help?

WPMaster.me has a Facebook group! Kate and other web marketing experts are on-hand via Facebook, ready to answer questions and provide help to implement the ideas shared here. Trying our technique and not succeeding? Share your story in the group to get help. We also welcome brag posts when our tips have worked and you want to share your new tool! Join the WPMaster.me Facebook Group today >

How to Create and Share a Folder on Google Drive

How to Create and Share a Folder on Google Drive

Need to share a folder of files but it’s too big for sending over email? The easiest way to share your files (and to keep them organized) is by using Google Drive. All you need to do is create a Google Drive folder, upload your files and share that folder with your designer.

If you’re a Google or GSuite user, I recommend you create and share a folder on Google Drive. This article shows how to create your folder, fill it with files, and share it with a recipient on Google Drive.

How to Create A Google Drive Folder

  1. While signed into your Google account, go to drive.google.com.
  2. Click the “+ New” button in the top left-hand corner of your screen, and then select Folder.
  3. Enter the name for your folder.
  4. Hit “Create”.

It is as simple as that. For more information on organizing your files with Google Drive, click here.

But now that you created it, you will need to share it.

How to Share A Google Drive Folder

There are several ways to share a Google Drive Folder, but I am going to cover how to create a share link.

  1. While signed into your Google account, go to drive.google.com.
  2. Click the folder you would like to share.
  3. Click “Share”. It can be found by expanding the drop down menu under the folder name.
  4. At the top right, click Get shareable link.
  5. Next to “Anyone with the link,” click the Down arrow. Here you can choose what permissions you would like them to have.
  6. Copy and paste the link in an email or any place you want to share it.

It is super easy.

If you want to learn more ways to share your Google Drive Folders, check out this article.

Can’t figure it out? I’m happy to help! Head over to the WPMaster.me homepage to schedule a time to connect for live 1-on-1 help.

Need help with your site right now?

Pick the right plugins for your WordPress site

Pick the right plugins for your WordPress site

Pop quiz: How many WordPress plugins do you have on your WordPress website? Go look.

Got more than 4 plugins? More than 10? Did you know that every plugin lowers your site speed on Google SpeedTest by 3 points?

wordpress pluginsThe best WP plugins can provide a magical experience – add features and functions to your WordPress site with just the click of a button.

And the WordPress plugin repository offers a seemingly endless treasure trove of options to extend your WordPress website and create a better experience for your users. Need help setting up your SEO? There’s a plugin for that. Want to feed your latest Instagram posts into your footer? Just search for a plugins, install and activate, right? Well, not so fast.

Not all WP plugins are healthy for your WordPress site, and too many “junky” plugins can really slow things down (beware the yucky WP plugin bloat). It’s important to pick your WP plugins wisely, because some can really hurt your site. They’re snippets of code authored by strangers, after all. The open source community that created and grew WordPress is largely wonderful, but it does require a roadmap.

Here’s a handy checklist to help you pick the best plugin for your WordPress site:

  1. Has it been tested with the current version of WordPress? Or at least, the version your site is running? How to tell what WordPress version your site is running

  2. When was the plugin last updated? If it’s been more than 4 months or so, that might be a sign no one is manning the controls or keeping it up-to-date.
  3. How many support tickets are there? Has the plugin developer been replying? It’s always wisest to choose plugins that clearly have a team behind them, paying attention to the ever-changing security and code landscape.
  4. Does it have a good star rating? Plugins in the WordPress plugin repository are rated, just like restaurants on Yelp. Click through to read the issues reported by the best and worst reviewers just like you might before buying an Amazon mattress.
  5. Can it be accomplished without a plugin? The fastest sites are the leanest, and the web loves speed. Your site visitors are giving you 15 seconds, max. They don’t want to wait for a splashy graphics show with music – they just want you and what you have to offer.
  6. Will I remember to keep it up-to-date? Because nothing is more dangerous to the health of your WordPress website than an out-of-date plugin. Skipping updates leaves the back door open to hacks and other threats. Adopt a system or reach out for help, we’re here for you

Launching your own site? Do it right

You've put a lot of time into setting up your own website or sales page. Make sure it does what you need it to do by launching it right.

My Pre-Launch Checklist will walk you through all the checks and best practices to make sure you have in place before you launch your new site or page. You don't want to miss some of these steps - you'd be leaving money on the table!