Go virtual with your business using Zoom

Go virtual with your business using Zoom

Go Virtual FB event

Can we talk about Zoom for a sec? Anyone else got Zoom overwhelm? I know I do!

Right now there’s a whole lot of uncertainty among independent business owners, especially those of us who are used to providing services off-line and meeting with people in-person. 

Maybe right now…

  • You’re feeling a little overwhelmed with the sudden shift to everything online.
  • You’re not sure what you could be doing virtually.
  • You’re not sure if your tech is up to spec or how to use the software.
  • You’re not sure if what you offer will still work in today’s uncertain times.
  • You’re hearing whispers they might not buy from you at this time or in this way.

Or maybe you’ve been feeling…

  • I know I have something to offer.
  • I know my ideal clients could REALLY still want to work with me.

But the BIG burning questions is…

“I don’t know HOW!”

If any of these barriers keep popping up in your way to rocking your biz in the new normal, come join me for a free training I’m hosting called, “Go Virtual!”

Learn how to take your services online and stay present in the virtual world. I’ll take you through a simple process teaching how to use video conferencing software to take your services online and stay connected to your audience without face-to-face contact. 

Join me – at 11am EST Monday, March 30th.

Looking for One-on-One Support?

I offer live training and web support via Zoom. Trainings are currently available for Zoom, Google, WordPress, Squarespace, Canva, MailChimp, ConvertKit and more.
View my rates and book a live training on my calendar by clicking the button below. 

How to Communicate Changed Services

How to Communicate Changed Services

Is your business closed and on quarantine due to COVID-19? As small business owners, we’ve all had to make rapid changes to how we serve our clients and customers. Many of us are taking it online, offering virtual services, to keep our tribes engaged, active, and supported in this uncertain time. But for that to work, we need to communicate the changes with our clients as clearly as possible.

People are getting info from every direction and they don’t know where to turn.

  1. Keep it simple – state how your services have changed and how they can still benefit from your business.
  2. Invite them to get started right away with clear buttons and a simple, short sign-up form.
  3. Soothe your audience’s fears, let them know that you’re okay and that they will be, too.

This isn’t about fear-mongering or taking advantage of a crisis. This is about coming together and helping each other find a path out of our current global crisis.

Here’s what effective communication of changed services in a time of crisis looks like:
how to communicate changed services


Have questions? Need help? Contact us today: kate@wpmaster.me

Online Course Training for Teachers

Online Course Training for Teachers

teacher trainingAre you looking for training for teachers to learn how to teach online? Looking for a resource to help your staff get comfortable with online teaching tools like Zoom and Google Classroom? We can help!

WPMaster.me Founder Kate M. Gilbert has 12+ years experience teaching adults how to be more comfortable with technology. Kate has been using Zoom as a live video learning tool on a daily basis, providing hands-on web support to small business owners who don’t have an in-house IT team. And now she’s available to help YOU shift your services to the web so that in-person proximity isn’t a requirement in your business.

Live Group Training for Teachers, In-Person or Via Zoom

Is your school or learning center readying to shift to an online-only learning environment? We’re here to help!

Invite Kate M. Gilbert from WPMaster.me to lead your group of educators in a live Zoom training – over Zoom, or in-person for local schools. Every educator who attends will leave with Zoom installed on their device, and a comfort with the software that lets them get going with online teaching.

Customized Live Training

Your group training will focus on the tools and processes your team needs to succeed

Software Implementation

Every trainee will leave with the software installed and working on their device


Support Where You Need It

We provide the IT support your team needs to succeed in taking your teaching online

Your Partner in eLearning

Get your teachers online the right way and avoid mishaps and lost class time.

Contact Us for Teacher Training Inquiries

7 + 3 =

Looking for One-on-One Support?

I offer live training and web support via Zoom. Trainings are currently available for Zoom, Google, WordPress, Squarespace, Canva, MailChimp, ConvertKit and more.
View my rates and book a live training on my calendar by clicking the button below. 

Recommended Software for Teaching Online

Recommended Software for Teaching Online

Zoom for teaching onlineThe most widely used software available today for video conferencing and online teaching is Zoom. It’s easy and free to use, and allows for all the capabilities you need to effectively teach online. Read on for simple tips on how to use Zoom to teach online.

Reasons Why We Love Zoom for Teaching Classes Online

  1. Zoom is FREE to use for up to 40 minutes. You can use Zoom on just about any device for free. And for a limited time, Zoom is offering a waiver to K-12 schools to lift the 40-minute limit on Zoom meetings. Take advantage of this hot offer while it lasts!
  2. Zoom allows for FREE recordings. Have a student who can’t make the class meeting? Set your meetings to auto-record to the Zoom Cloud and invite your students to access them later, on their own time.
  3. Zoom is the only platform with HD Videos, Screen Sharing AND Virtual Whiteboards. Even industry giant Skype doesn’t have all these features.


Zoom Software for Teaching Online

Want Live Zoom Teacher Training?

Kate M. Gilbert, web expert and experienced online instructor, is available to teach your teachers how to teach courses online. Kate is located in Jersey City, NJ, and is available for on-site trainings in the tri-state area, or video trainings for schools worldwide.

Looking for One-on-One Support?

I offer live training and web support via Zoom. Trainings are currently available for Zoom, Google, WordPress, Squarespace, Canva, MailChimp, ConvertKit and more.
View my rates and book a live training on my calendar by clicking the button below. 

Device Requirements for Using Zoom

Device Requirements for Using Zoom

teach online coursesAre you scrambling to figure out how to teach online courses so that you can stay connected with your business when you can’t be there in person? We’ve gathered all the resources in one spot to support you in learning to teach online. This is your one-stop shop for tools to teach online, because we know how important it is to keep your audience engaged even when you’re far apart. Read on and contact us with any questions you have about how to teach online:

Device requirements to teach online school

Yes, you need a computer to teach students or lead trainings online. No, it does not need to be “fancy” – it doesn’t even need a webcam, although most computers now include webcams by default. In general, any laptop or desktop computer with an internet connection can access and run free online software that allows you to teach online.

Online Teaching System Device Requirements:

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
  • OR any working telephone – cell or landline

Nice-to-Have / Extra Equipment for Video Conferencing:

  • A webcam or HD webcam – built-in or USB plug-in
  • Or, a HD cam or HD camcorder with video capture card

Find out more about supported operating systems, tablets, mobile devices, and which browsers are best to use with Zoom in their System Requirements documentation.

Does it matter if I have a Mac or a PC?

No, it does not matter what operating system you’re using when preparing to teach online. Zoom, today’s most popular video conference software, is available for both Macs and PCs. For a full list of system requirements for using Zoom, see this Zoom documentation

Can I use my cell phone to teach online?

Yes, you can use your cell phone to teach online. Most modern smartphones have built-in video camera and audio recording capabilities. Watch this video to learn more about Zoom Mobile.

Quick Tip: Use a tripod or base to keep your cell phone steady while you record. Viewers will not want to watch an online course with a shaky screen!

My video freezes or jumps when I talk - why is that?

If your video is freezing, stalling, or jumping while you’re teaching online using Zoom, it may be due to a slow internet connection.  To use Zoom effectively, the minimum bandwidth is 600kbps (up/down) and recommended is 1.5 Mbps (up/down). Check your Internet bandwidth using Speedtest.

Quick Tip: Use your phone to dial-in to the Zoom meeting separately for audio. This will reduce the strain on the bandwidth your computer needs to run the video conference. Access instructions for dialing in to Zoom meetings here


Looking for One-on-One Support?

I offer live training and web support via Zoom. Trainings are currently available for Zoom, Google, WordPress, Squarespace, Canva, MailChimp, ConvertKit and more.
View my rates and book a live training on my calendar by clicking the button below. 

All about Lead Funnels

All about Lead Funnels

lead funnelsLead funnels are not funnel cakes, unfortunately, but they’re just as sweet. You’ve probably heard the term, lead funnel, but what does it mean, and what does an effective lead funnel look like? 

First things first, lead funnels are not like funnel cakes. I’m sorry for the tease, but don’t they look delicious?

Now, back to being serious: A lead funnel is a tool we use in web marketing to usher our ideal customers from the point at which they find out we exist to the much-anticipated point at which they actually become our customers. It’s called a funnel because it narrows as it goes, to nearly a point, where we get the chance to put our “ask” in front of a now-educated and informed prospect who’s well-positioned to sign up and get started with whatever service, product or program we’re selling.

A prospect who has gone through your lead funnel comes to the purchase page primed, as a result of our well-crafted lead funnel, to take the next step in working with you or engaging with your business.

Funnel your Leads to Prospects

Let’s start by identifying what a lead is: A lead is a person who has some interest in what you have to offer. Maybe they’ve visited your website, or stopped by your table at a marketing event. Perhaps they follow you on Facebook, Pinterest or Instagram. These people are all leads. Something about what you offer piques their interest.

A well-built lead funnel aims to take your leads, gather contact info, and then present them with information that helps move them from someone who’s interested in your offers to a real, live, paying customer. 

Help your prospects prospect!

Once a lead opts in to your list and shares their contact info with you, they become a prospect. Prospects are people who have essentially said to us, “Market to me. Sell me your services. I’m ready to hear more.”

When used as a verb, to prospect means:

1. to search or explore (a region), as for gold.

2. to work (a mine or claim) experimentally in order to test its value.

(Source: dictionary.com)

What that means: Our prospects, or list members, are on our list to test our value and find gold in our services or offers. 

And guess what? The lead funnel is how we show them!

Much of what plays out in our lead funnels happens with the prospects – offering them information, education, and opportunities to take that next step and become a client rather than just a prospect.

Start with asking questions

The first step in the lead funnel magic is finding out why each signup came to your site and what they’re looking for. We do this by asking questions from the very beginning. Check out my entry step in the example below:

Components of a Good Lead Funnel

Once your leads have shared their contact info by “opting in” or signing up for your mailing list, they become prospects. A prospect is simply a lead who has reached out to say, “I might be a customer of yours someday”. Your prospects want to get to know you better, and likewise, you want to get to know them better, so you can effectively offer exactly what they want.

As leads progress through your funnel, your outreach methods will get more and more personalized to exactly what your prospects are looking for. If you refer again to my general lead interest form, I ask for my leads to tell me why they came to my site, which of my offers is most attractive to them. This lets me send follow up emails that speak specifically to those wants and needs, increasing my chances of converting them to clients or customers. 

The 4 stages of an effective lead funnel:


The attention stage is the first stage. At this stage, the customers are experiencing pain points, but they haven’t quite recognized the problem yet. Your job is to create content to draw their attention to this problem and make them feel like it’s something that can be fixed.


During the Interest stage, customers are actively seeking or interested in information that will help them solve their problem (the problem you made them aware of in the attention stage). This is your opportunity to hold their attention and stoke their interest with your solution – the offer that you have that will help them solve their problem.


In the desire stage, customers have moved on from exploring whether or not they have a problem. They know they have a problem now, and they desire a solution that will make it go away. As marketers, we can hook into that desire, hear it, and respond to it, chiefly with our offers. 


The last and final stage of the lead funnel is called the Action stage. In this stage, the prospect is ready to take action and make the purchase decision that will solve their problem. Your job is to make it easy for them to say “yes”. It’s important that the final message in your lead funnel has a strong call to action and makes it easy for the prospect to take that next step and actually work with you. The easier you make it, the more sales you’ll get from your lead funnel!

Need help with your lead funnel development

Kate M. Gilbert, experienced web developer and WordPress expert, is available for hands-on, live web support via Zoom Office Hours.

During these 1-on-1 sessions, you get the undivided attention of a tech expert who’s been there, has worked with your software, and is passionate about helping you figure it out, too, so that you can rock your web marketing.